The latest on trends, articles and resources

Social media is where festivals come to life for the audience before they arrive, and where they stay relevant long after the last act leaves the stage. It's creative. It's strategic. And it moves fast.

EventMasters joins the AIF x Skiddle Festival Support Scheme for 2026, supporting independent festivals with practical training, pro-bono advice and sustainable planning support.

When the season ends, the stillness begins. the fold. x EventMasters explore how reflection, recovery and upskilling strengthen freelance careers.

Discover how to work with brands in live events without losing authenticity. In this Q&A, cultural strategist Andy Crysell shares insights on sponsorship, subculture, and the future of brand partnerships in the festival and events industry.